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If used correctly, e-mail can be a highly successful marketing tool. It is a great way to reach out to current and prospective customers. However, many people do use this tool effectively. Here are a few follow-up methods to improve the responses to e-mail campaigns and increase the business’s profits.

Change the E-mail to a Frequently Asked Questions Format

Sending clients Frequently Asked Questions (FAQS) is a proven method. This method gets a strong response because it does not seem as if it is another sales pitch. This is a great idea for marketers because it allows people to deal with their weaknesses by asking questions that avoid any issues that deter sales.

One of the best starting points for creating a FAQs e-mail is to read through the initial e-mail you may have sent. If any of the responses contained questions about the company or products, respond to theses in this e-mail. Once the questions are created, send the e-mail. In the subject line, attract people’s attention with a heading like, “Frequently Asked Questions About (insert company name)”.

Tell Prospective Customers Why They Should Buy The Products

This is another effective and easy marketing strategy. It helps give customers reasons why they should buy the products. This e-mail creates a list of short, numbered reasons that entice people. Given the nature of the e-mail, these require very little time because they are easy to write.

Eliminate Skepticism

Send an e-mail that features comments and testimonials from customers that have bought products. One of the biggest hesitations people have when purchasing new products is unfamiliarity. Sending out a message encouraging prospective buyers to look at the comments and ratings of past purchasers will help increase a company’s sales.

Send A Scarcity Offer

E-mail your customers and mention that there are only so many products left or that time is running out is guaranteed to increase profits. People respond to deadlines. One thing to mention about this type of e-mail is that is needs to be used honestly.

Admit an Error

This is an excellent tactic, if an error actually occurred. Use this e-mail strategy if the server goes down, a link in a previous e-mail does not work, etc. This is a strong marketing tool. Try not to overuse this technique.

The Final Notice Alert

This technique is one of the easiest follow-up techniques. It essentially involves resending a previously sent e-mail. However, there is one important change. At the top of the e-mail add a few words that state something like, “This is the second and final offer”. Next, copy and paste the past message. This method is a confirmed method to increase e-mail responses and profits.

E-marketing is one of the strongest marketing tools available. However, if not utilized properly, the results may not reach their highest potential. Sometimes simple changes in strategy can go a long way. Following the above mentioned and tested techniques will not only improve the e-mail response rates but increase profits.